Marketing Manager – Europe

About your team

Your e180 team:

At e180, one of our core values is learning (“Be a knowledge gardener”). We cultivate human potential by enabling our people to learn from one another. We love to create rewarding learning experiences for our employees, clients and our community and want to increase the impact of collaborative learning around the world. We have invented Braindate, our flagship product, which helps people around the world, connect with each other and share their knowledge.

Your department:

The Marketing Manager’s position is housed within e180’s Europe team. Our team is welcoming, entrepreneurial and collaborative! We work closely with all of e180’s teams, but most often with the Sales and Braindate Experience teams based out of Montreal. You will also work closely with our Montreal marketing team (experts in marketing, communication and design).

We take a prototyping and incremental iteration approach to test certain hypotheses and implement strategic tactics and projects. We usually work on several projects at the same time. If this kind of collaborative work appeals to you, you will fit in perfectly with us.

Your Role

The global pandemic has allowed us to reinvent ourselves and take advantage of growth opportunities in new markets. We have segmented our services to meet specific needs into 4 segments; Events, Organizations, Community and General Public. This position will help us, among other things, to achieve our growth plan by entering new markets and target new audiences. This role is essential in raising worldwide awareness on Braindate and attracting new partners and clients.

Your role? Builds, executes, measures, and optimizes the marketing strategy focusing on attracting clients and partners with Braindate and other impending products for all segments (Events, Organizations, Community) and formats (Live, Virtual, Hybrid).

Your tasks may include:

Developing and implementing short and long-term marketing strategies and advertising campaigns in order to generate leads and increase brand awareness:

• Planning and supervising the implementation of marketing campaigns (paid or not) and strategies including A/B testing, establishing deadlines and budgets accordingly, learn and improve based on results
• Coordinating marketing campaigns with Sales activities and working closely with Head of Sales to build and execute robust cold lead engagement strategy using tools like LinkedIn Sales Navigator.
• Defining tools and processes to execute these strategies
• Determining ways to track and measure the success of marketing strategies, such as key performance indicators (KPIs)
• Ensuring campaigns and strategies are aligned with company’s and client’s marketing goals and objectives, as well as its mission, vision and values
• Monitoring the different strategies in execution to ensure goals are met
• Providing recommendations for future tactics, seeking to increase lead generation, applying a customer-focused perspective at the moment of making decisions.

Partnership Management

• Developing strategic relationships with key industry players, agencies, and tech partners
• Researching and reporting on potential strategic relationships
• Negotiating with agencies, vendors, and suppliers regarding distribution partnership agreements and strategies
• Nourishing partnership relationships by being the point of reference
• Event Sponsorship
  • Manages and applies sponsorship budget
  • Conducts online/onsite lead engagement strategies during the events
• e180’s events
  • Produce/organize e180 event
  • Find partners and sponsors to attract more participants

Qualities that could set you apart:

• Do you have experience in the event industry/working with agencies and/or the tech sector? – It will be a great asset!
• Do you speak multiple languages? We can’t wait to speak with you!
• Do you have a wide range of marketing skills such as design, copywriting and strategy?- We want to hear from you!
• Do you have an educational background in marketing or similar? – We can’t wait to meet you!
• Do you have professional experience in marketing or have your life experiences allowed you to develop the equivalent knowledge? That is exactly what we are looking for!
• Do you have the ability to work autonomously while eager to contribute to team goals? – You’ll fit right in!
• Do you consider yourself to be a lifelong learner and have the desire to always grow? – You’ll love working with us!

You’ll have the opportunity to further your knowledge about:

• The “learning technology” industry
• Demand generation and acquisition
• Using business as a force for good
• Growth and scaling marketing and business strategies
• Your own self-directed learning goals

Our team also looks forward to learning from your experiences and knowledge!

About e180:

e180 was founded as a social enterprise, and today, e180 is a certified (and award-winning!) B Corporation. This means that we’ve made a public commitment to leveraging our business to make a measurable difference in the world. Our flagship product, Braindate, has evolved over the years, but our mission remains the same: unlocking human greatness by helping people learn from one another.

Why you’ll love it here

We are value-driven.

Both our work and our company culture are rooted in a set of key beliefs and commitments that we came up with and revisit together. Our values influence everything from our decision-making processes to the ways in which we celebrate one another. Here are the values that drive us:

• Be a knowledge gardener:
  • Share knowledge, grow through learning, and plant the seeds of human greatness.
• Inspire collaboration:
  • Bring your creative brain power and change lives. Let’s make a difference together.
• Be fearless:
  • Be audacious and autonomous, trust uncertainty, forge your own path, and embrace the journey.
• Lead with love:
  • Be kind to yourself and others, and create conditions where everyone can succeed through diversity, equity and inclusion.

We are embracing diversity and we have created an inclusive environment

Our commitment to diversity means propelling it. As a certified B Corporation in the world of technology, we believe that it’s our responsibility to actively foster a welcoming environment for those who might not feel included or represented elsewhere in this sector. As such, we strongly encourage applicants from diverse racial and ethnic backgrounds, national origins, religions, sexual orientations, gender identities, and abilities to apply.

Our team’s well-being and growth is a top priority.

We designed our environment to prioritize our team’s happiness and health—from our rituals (like our monthly game nights, regular celebrations, and bi-annual company-wide retreats) to our space (a bright, plant-filled office in the heart of Montreal’s Mile End) to the healthcare that we offer to all employees.

You’ll get to learn.

Each team member gets to choose a personal Learning Quest to pursue. You’ll receive a budget, personal support, and ample time (100 hours a year) to explore your Quest.

You’re in charge of your time—and where you spend it.

We encourage you to self-manage your work schedule to best accommodate your life and commitments. Remote work is also an option for all team members.

You’ll get to travel.

Paris, Doha, Berlin – we’ve activated Braindate at iconic events all over the world. Once it’s safe, our team will have the opportunity to travel to support and experience the impact of Braindate productions across the globe.

The great benefits that set us apart:

e180 wants to offer the best conditions, the best environment, the best benefits in addition to the salary. While doing meaningful work is rewarding in itself, we also offer the following programs and benefits to all our full-time employees:

• Unmeasured Vacation: We encourage a good work-life balance. We offer a vacation policy that allows you to be away when you need it and independently manage the impact your absence may have on your team, clients, projects and company goals.
• Insurance: Health care benefits are available to all employees.
• We also provide a health management account which could be allocated for whatever you want (massage, dental, gym, etc.)
• Potential annual bonuses based on business results;
• Remote workspace improvement refund;
• Learning Quest Program to finance you personal learning objectives;
• Other Benefits programs:
• Bring Your Own Device (BYOD) Premium;
• Home Internet Connection Premium
  • Public transit/bike bonus
• Financing programs:
  • Computer Purchase;
  • Remote workspace improvement;

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Our commitment to diversity means propelling it. As a certified B Corporation in the world of technology, we believe that it’s our responsibility to actively foster a welcoming environment for those who might not feel included or represented elsewhere in this sector. As such, we strongly encourage applicants from diverse racial and ethnic backgrounds, national origins, religions, sexual orientations, gender identities, and abilities to apply.